Bringing Brilliance to Jewel Palace: DS Visual’s P2.5 LED Display Installation

Introduction: Elevating Luxury Retail Through Digital Brilliance

Located in the heart of Little India at 6 Buffalo Road, Jewel Palace stands as a beacon of craftsmanship and elegance in Singapore’s jewellery trade. To match its luxurious branding and attract more walk-in customers, Jewel Palace partnered with DS Visual to install a stunning Indoor P2.5 LED display — a visual centrepiece that redefines the store’s retail experience through clarity, motion, and light.

Project Overview

• Client: Jewel Palace Pte Ltd

• Location: 6 Buffalo Road, Singapore 219782

• Display Type: Indoor P2.5 LED Wall

• Total Size: 4,640 mm (W) × 480 mm (H) — approximately 2.23 sqm

• Resolution: 1856 × 192 pixels

• LED Type: SMD 2121

• Cabinet Type: Iron Die-cast (Tetsu Series)

• Brightness: 600 nits

• Controller: Colorlight A35

This wall-mounted LED installation delivers ultra-slim, high-definition visuals perfectly aligned with the store’s premium interior design.

Installation Highlights

The entire installation was completed in just one day, showcasing DS Visual’s efficiency and project coordination. From delivery to testing and commissioning, every step was managed seamlessly by our in-house team.

Key installation milestones included:

• Pixel-perfect panel alignment for a seamless LED surface.

• Full system testing & commissioning before handover.

• On-site user training, ensuring the client could easily update and manage digital content.

Using SMD 2121 modules paired with the Colorlight A35 controller, the display achieves a 3840 Hz refresh rate, ensuring smooth video playback and lifelike motion even under strong indoor lighting.

Why P2.5 LED Is Ideal for Luxury Retail

The P2.5 pixel pitch strikes the perfect balance between fine detail and cost efficiency, making it ideal for indoor luxury environments like Jewel Palace.

Compared to conventional LCD TVs, P2.5 LED offers:

• Seamless visuals with no visible bezels.

• True-color reproduction — perfect for jewellery showcases.

• High brightness & contrast to stand out even in well-lit showrooms.

• Customizable sizing, allowing Jewel Palace’s signature 4.6-meter panoramic format.

This dynamic display brings videos of sparkling gemstones, craftsmanship highlights, and promotions to life — capturing attention from both passersby and in-store customers.

Client Impact

The completed P2.5 LED wall has become the visual highlight of Jewel Palace’s retail space.It not only enhances the store’s ambience but also helps communicate brand identity and seasonal promotions dynamically.By switching from traditional print displays to digital content, Jewel Palace now enjoys:

• Faster content updates via cloud control.

• Lower long-term marketing costs.

• Consistent, professional presentation aligned with its luxury image.

Commitment to Quality

DS Visual provides every project with a 1-year on-site warranty and full post-installation technical support.Our goal is to deliver solutions that combine visual excellence, reliability, and long-term performance — helping brands like Jewel Palace modernize their customer experience with confidence.

onclusion: Redefining Visual Storytelling in Retail

The Jewel Palace project proves how a compact yet powerful P2.5 LED display can completely transform a retail storefront.Through seamless design and precise installation, DS Visual continues to set new standards in digital display solutions — turning every retail space into a captivating stage for visual storytelling.