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  • Darrel Peter

Digital Signage - An Innovative and Modern Solution

Updated: Mar 19

As the saying goes “modern problems require modern solutions”, in this day and age with the rise of countless brands and marketing strategies, keeping up with the rat race has never been easy. But it has definitely given birth to various other mediums that can keep you ahead of the game. Digital Signage is one of the modern and innovative solutions. To understand its value and impact you are just one google search away. Businesses ranging from large scale to small are turning to its aid to spike up their growth, and rightfully so.

The numbers and statistics show that about 80% of brands that are using its aid had an increase in their sales by 33% in 2020. Which is significant growth from a business point of view. Not only is it intended for advertisement and customer engagement, but it also has been shown to increase the internal communication for teams within the organization by 56%. It is safe to say the use of Digital Signage is not limited and the possibilities are endless.

The online presence of any brand or company is crucial in many circumstances, but the in-store experience is equally important for producing an ambiance and environment where the customers feel welcomed and convinced enough to make their purchases. With the addition of perfectly placed screens to display their desired products, it is inevitable to increase the likelihood of their purchase. Not only does it produce a customer-friendly environment, but also grabs the attention of the onlookers. A positive marketing plan also presents the population with the products without having to explain them to them one at a time.

This allows companies to increase their reach of the audience outside the social media platforms and in-store advertisements by creating campaigns and tie the culture by influencing it remotely. By increasing brand awareness in a positive fashion with logos, mottos, and mission statements are hard to ignore. Starting from daily updates to information of stock, new releases, and sales it becomes an easier and much effective tool to attract an audience with ease.

In larger parameters and organizations such as shopping malls, stadiums, and medical care centers it plays its role to cooperate with directions or routes in locating facilities, making the experience more navigable and efficient. In a fast-paced world where people can’t afford to lose time the aid of digital signage is often overlooked, but it's one that is most effective.

Another crucial benefit of digital signage is that it can be updated live as opposed to traditional banners and posters, which are painfully time-consuming. This allows not only a time-efficient approach but also an unimaginably faster reach in increasing the duration of exposure.

Therefore, understanding its influence may not be as evident in our day-to-day life, but its roots are surely deep enough to appreciate its benefits.


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